The Stella Artois brand wanted to increase its appeal with women 21-34 who live in major cities around the US.
We developed a new program and advertising campaign titled “The Butcher, The Baker, The Belgium Beer Makers. With this program, Stella Artois celebrates artists in food. The chefs, butchers and bakers who are shaping food culture. Artists who’s skills have been learnt and passed down through generations, as has Stella Artois’ brewing techniques
Creative Brief
Inspire our target customer to pair their meals with Stella Artois.
- Think: I think Stella Artois is a perfect complement to a nice meal
- Feel: I feel confident and attractive because Stella Artois helps me make a good impression
- Do: I will enjoy Stella Artois during meals (at home and while out)
As part of the program, we created a digital video series. Each episode told the story of each woman.
The campaign received over $9M in support across Social, Search, Print and Online Video.
